Hidden Valley Funeral Home and Cremation Services is committed to respecting the privacy of our clients and website visitors in a manner expected of a leading provider of funeral, cemetery, and related services. We value our relationships with existing and prospective clients, and recognize that an essential element of those relationships is the trust and confidence of the families we serve.

This Privacy Policy applies to personal information provided or obtained on our website. This Policy does not apply to personal information that may be provided using the websites of our business partners or any other third parties, even if those third-party websites are linked to our Site. Please note that, when you post any information or other content to an online obituary or memorial using our Site, such information and/or other content is viewable by the public, and the security and other protective provisions of this Privacy Policy do not apply. Please also note that information or other content submitted on a third-party memorial website or floral website linked to this Site is subject to the terms of the privacy policy applicable to such third-party website, and not the terms of this Privacy Policy.

Information We Collect
We may collect and store the following information when you use this Site:
Contact and Content Upload Information. When you contact us using one of our online contact forms, we receive the messages you send as well as the personal information you provide, such as your name, phone number, and e-mail address. If you upload a digital photo or written content, we also receive any personal information you submit at the time.

Log Data
When you access and use our Site, we may automatically record information concerning your activity on the Site. This may include your IP address or other identifier, your browser type, the types of information you search for and view on our Site, locale preferences, and your mobile carrier. If you arrived at our Site by clicking on an advertisement or promotion on another website, we may also take note of the web page you visited before you came to our Site.

Cookies
A “cookie” is a small data file that we transfer to your browser or mobile device. We use cookies to collect information in order to study, enhance and improve the use and capabilities of our Site. We also use cookies to enable certain features of our Site, and to preserve your preferences and customize your experience when you visit and return to the Site. Most browsers provide controls whereby you can choose to block receipt of cookies, to delete cookies, or to be prompted before cookies are received. Please note that, if you delete or choose not to receive cookies from our Site, the functionality of the Site may be impaired. To find out more about cookies, including how to manage or delete them, visit http://www.allaboutcookies.org.

Interest-Based Advertising
On the Site, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. This section of our Privacy Notice provides details and explains how to exercise your choices.

You may see certain ads on other websites based on your visits to our Site because we participate in advertising networks administered by third-party vendors. Ad networks allow us to target our messaging to users through demographic, interest-based and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs and web beacons. The networks use this information to show you advertisements that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on the Site and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To learn more about how to opt out of ad network interest-based advertising, please visit: http://www.aboutads.info/choices/.

We may use third-party web analytics services on our Site, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze how visitors use the Site. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the Site. To learn more about Google Analytics and how to opt out, please visit: www.google.com/analytics/learn/privacy.html. We may combine information we collect from you with information we receive from third parties and use it for the purposes described in this Privacy Notice. We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.

How We Use Personal Information
We use personal information to provide you with quality services, to carry out requested transactions, and to improve our Site and our service and merchandise offerings. We may use some of the information that we collect concerning you in order to present you with information concerning services or merchandise that may be of interest, and we may share that information within our family of affiliates. For example, we may tailor our marketing efforts based on the types of services and merchandise you purchase, the services and merchandise in which you demonstrate an interest, and your use of our Site. In some instances, we may share limited personal information with third-party online floral and memorial websites in connection with our funeral, cremation, or other time-of-death services, and when you navigate to those third-party websites from our Site. In addition, we may retain and use communications, transaction details, your IP address, and identifying information in order to maintain audit trails for security purposes.

We may provide personal information to third-party providers of goods and services who assist us in providing services or merchandise to you. We require that those providers use personal information only for that purpose, and we also require assurances that they will appropriately protect personal information entrusted to them.

Protecting Personal Information
We are committed to maintaining the security of personal information. We employ reasonable security measures to secure and protect the information we receive. Please remember, though, that no method of electronic transmission or storage is 100% secure.

Disclosure Policy
We disclose personal information as necessary to operate our business, such as in connection with providing services to you or processing your transactions. We also may disclose information concerning you if required to do so by law or if we believe that such action is necessary to comply with a legal obligation or to protect and defend our rights or property, or those of others. In addition, we may share anonymous information aggregated to reflect Site traffic volume, average time spent on a Site, pages viewed, and other such parameters with our business partners, advertisers, consultants, or other persons or entities for any legitimate business purpose.

Sales, Mergers, and Acquisitions
In the event of a sale or other transfer of ownership of one or more funeral home or cemetery locations or other business units to a third party (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we will provide personal information and transaction history associated with each such business unit to the persons and/or entities assuming control of such business unit.

Public Disclosure Using Non-Restricted Services
As stated above, when you post any information or other content to an online obituary or memorial using our Site, such information and/or other content is viewable by the public, and the security and other protective provisions of this Privacy Policy do not apply. Our Site makes online Obituaries, Biographies, Photo Galleries, other online memorials, location of funeral and cemetery services, and other postings to our non-restricted services available for viewing by all our visitors unless the sponsor or host of a service selects a privacy setting that restricts public access (available as an option only on certain services). Any information or other content disclosed on a non-restricted service becomes public information and may be collected and used by others without your or our knowledge. Also, please keep in mind that the posting of your user ID or alias in connection with public disclosures may result in the transmission of unsolicited messages to you from persons and entities over which we have no control. Please exercise caution and good judgment when disclosing any personal information in any non-restricted service. Note that we cannot be responsible for any online postings by a family member, friend, acquaintance or other person or entity outside of our control. Such activities and the associated postings are also outside the scope of this Policy.

Links
The Site may contain links to other websites, and other websites may link to this Site. Please be aware that we are not responsible for the privacy practices of such other websites. Whenever you visit another website – via a link from this Site or otherwise – you should review the privacy policy of that other website. This Privacy Policy applies solely to information provided or obtained on our Site.

Notice to Canadian Residents
We collect, use and disclose your personal information with your consent, which may be express or implied. You may withdraw your consent to the use and disclosure of your personal information by us or by third parties for marketing purposes at any time by contacting us as specified below under “How to Contact Us.” If you would like to access, update or ask us to delete your preferences or the personal information that we have collected about you, please contact us, and we will respond to your request within 30 days.

Cross-Border Transfer
Your personal information may be processed, used, stored, or accessed in the United States, and may be subject to the laws of those countries including requirements to disclose information to government authorities, courts or law enforcement agencies.

Notice to California Residents
Subject to certain limits under California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us as specified in the “How to Contact Us” section below.

Children’s Privacy
Our Site is not directed to children under the age of thirteen and we do not knowingly collect personal information from children under the age of thirteen on our Site. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Site, we will delete the information from our records.

Do Not Track Policy
Our website is not designed to respond to “do not track” signals received from browsers.

How to Contact Us
Customer questions, comments and feedback are very important to us. For privacy-related issues, contact us via e-mail at: info@hiddenvalleyfuneralhome.com, or write to us at: Hidden Valley Funeral Home, 925 E 92 Highway, Kearney, Missouri 64060.

Notification of Changes to Policy
We reserve the right to modify this Privacy Policy. Whenever we decide to change this Policy, notice of the change will be posted on the Site for a reasonable period of time. Nevertheless, you should review the Privacy Policy from time to time to be sure you are aware of the most recent version. Please be assured that we will only use information in accordance with the Privacy Policy in effect at the time the information was collected.

Revised September 2014

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